To curate and create tools and other resources to promote “good growth” as a way to rethink beneficial, sustainable, and ethical business practices for creative enterprises together with a community of “founders, thinkers, creators, researchers, and strategists."

Protein team, Protein community

Started in the 1990s as a newsletter written and edited by William Rowe, Protein has grown to become a creative studio, London co-working space, and a community-led DAO.

• Dirty Words #1: Exclusivity

• Dirty Words #2: Influence

• Dirty Words #3: Ownership

• Dirty Words #4: Community